THE PROBLEMS OF THE CONCEPT OF "EAST" IN LINGUOCULTUROLOGY

The given article elucidates the issues of the concept “East” in different perspectives. Furthermore, the interpretation of the concept “East” by the scientists and thinkers is given; the differences between eastern and western cultures are shown. The article contains the definitions of the concept “East” by western thinkers, interpretation of the notion “east” in their points of view, which imparts the symbol and sign of the universality of the eastern and western cultures.