安康旅游目的地的消费者保护行为：规范激活模型和理性行动理论的作用

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-07-24 DOI:10.1080/10548408.2023.2263777

Heesup Han, E. Untaru, Aleksandar Radic, I. Jung, Wei Quan, Linda Heejung Lho, Hyerin Lee

{"title":"安康旅游目的地的消费者保护行为：规范激活模型和理性行动理论的作用","authors":"Heesup Han, E. Untaru, Aleksandar Radic, I. Jung, Wei Quan, Linda Heejung Lho, Hyerin Lee","doi":"10.1080/10548408.2023.2263777","DOIUrl":null,"url":null,"abstract":"ABSTRACT This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"40 1","pages":"512 - 531"},"PeriodicalIF":8.2000,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory\",\"authors\":\"Heesup Han, E. Untaru, Aleksandar Radic, I. Jung, Wei Quan, Linda Heejung Lho, Hyerin Lee\",\"doi\":\"10.1080/10548408.2023.2263777\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism.\",\"PeriodicalId\":48309,\"journal\":{\"name\":\"Journal of Travel & Tourism Marketing\",\"volume\":\"40 1\",\"pages\":\"512 - 531\"},\"PeriodicalIF\":8.2000,\"publicationDate\":\"2023-07-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel & Tourism Marketing\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/10548408.2023.2263777\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2263777","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

摘要

ABSTRACT 本研究探讨了中国公民的 COVID-19 保护行为，研究了中国出境旅游者在泰国这个安康旅游目的地的保护行为的形成。本研究成功地探讨了在安康旅游目的地的保护行为意向的产生，同时将感知风险作为控制变量进行了调查。所建立的概念模型得到了规范激活模型和理性行动理论以及保护动机变量的支持。通过确证分析、结构分析和模糊集定性比较分析，本研究成功证明了游客的保护行为是如何形成的，以及如何受到安康旅游感知风险的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Consumer protective behaviors at wellbeing tourism destinations: the function of norm activation model and reasoned action theory

ABSTRACT This research discusses the COVID-19 protective behaviour of Chinese nationals by examining the formation of protective behaviors of Chinese outbound travelers in Thailand as a wellbeing tourism destination. The study successfully explores intention generation for protective behaviors at wellbeing tourism destinations, while investigating perceived risk as a control variable. The developed conceptual model was supported by the norm activation model and reasoned action theory, and protection motivation variables. Performing confirmatory analysis, structural analysis, and fuzzy-set qualitative comparative analysis, this research successfully demonstrated how travellers’ protective behaviours are formed and are influenced by the perceived risk of wellbeing tourism.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.