利用数字技术进行电子商务聊天机器人创新

Bhavna Galhotra, Devesh Lowe
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引用次数: 0

摘要

在过去几年里,聊天机器人研究加速发展。这些用于内部团队沟通或客户沟通的工具的性能、接受度和部署是学术界和从业人员研究的主题。虽然目前有大量研究,但并非所有研究都讨论了聊天机器人对数字化业务转型的影响。本文讨论的研究的主要目标是对聊天机器人进行系统回顾,确定其在数字业务转型中的功能,并确定需要更多研究的领域、益处以及使用聊天机器人技术进行电子商务创新的空白领域。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Utilizing Digital Technology for Chatbot Innovation for E-Business
Over the past few years, chatbot research has accelerated. The performance, acceptance, and deployment of these tools for internal team communication or customer communication are the subject of research by academics and practitioners. Although there are a ton of current studies available, not all of them discuss the implications of Chatbots for digital business transformation. The primary goal of the research discussed in this paper was to conduct a systematic review of Chatbots, identify their function in the transformation of digital businesses, and identify the areas that need more research, benefits, and the gap areas for innovation of the Chatbots for E-business using the technology.
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