Research on Strategic Transformation of Physical Bookstores

Xinhua Bookstore is not only the main body of publishing and distribution, but also a strong link in the whole industrial chain. In the context of constant changes in the publishing industry chain, the value chain of Xinhua Bookstore is also constantly extending and reshaping. At the same time, the physical bookstores represented by Xinhua Bookstore have suffered from multiple practical difficulties of the negative influence of the Internet, the incomplete system and mechanism, and the imperfect evaluation system. In order to promote the strategic transformation of Xinhua Bookstore, on the one hand, we should devote ourselves to the industrial chain reconstruction of value appreciation, on the other hand, we should strengthen the management mode innovation of value enhancement, and focus on the improvement of service function of value expansion.