Kelayakan Bisnis Tanaman Hias Anggrek Vanda di Kota Batu

Based on the development of ornamental plant production of orchid plants. It continues to show vast numbers every year. This shows that orchid plants have the potential to be developed. The farmers' understanding of the prospect of farming and the economic value of Vanda orchid plants is minimal. It's often orchid business cannot be maximized. The purpose of this study is to analyze the financial feasibility of the vanda orchid ornamental plant business in Dd Orchid Nursery, Junrejo District, Batu City, using the R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The population and sample of this study were all farmers in Dd Orchid Nursery, totalling 30 people. The research data was collected using questionnaires, interviews, and documentation techniques. Data analysis conducted includes R/C ratio, Break Event Point (BEP), Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR). The data was analyzed using the Microsoft Excel program. The results showed an R/C ratio of 4.57. BEP business production is 645 bunches. BEP Price is Rp. 2.269. The payback period (PP) generated amounted to 1.19. Net present value (NPV) amounted to Rp. 27,909,153. And the IRR percentage value obtained is 84%. It can be concluded that the Vanda Orchid Business at DD' Orchid Nursery is a business that has excellent financial viability. Orchid farmers at DD' Orchid Nursery can continue to expand their target market and expand to other types of orchids with profitable profit values.