虚拟旅游如何影响旅游意向：结合眼动和情景实验的研究

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-11-02 DOI:10.1080/10941665.2023.2293791

Jian Xu, Xing Liu, Hua Pang, Shuyi Du, Xiaolan Zhuo, Xinyi Zheng, Fangqi Zhou, Yuting Huang, Kaizhong Cao

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引用次数: 0

摘要

摘要为探讨虚拟旅游对旅游意向的影响，本研究建立了包含虚拟旅游内容和形式、视觉吸引力、临场感、虚拟依恋和旅游意向的模型。研究结合了眼动实验、情景实验和问卷调查。对 48 个眼动数据集和 210 份问卷的分析表明，虚拟旅游主要通过视觉吸引力影响旅游意向：（1）在视觉吸引力方面，真实场景的视频比虚拟场景的视频更强，虚拟场景的视频比虚拟场景的图片更强。(2）视觉吸引力对旅游意向有直接的积极影响。

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How virtual tourism influences travel intention: a study combined with eye movement and scenario experiment

ABSTRACT To explore the impact of virtual tourism on travel intention, this study developed the model incorporating virtual tourism content and form, visual appeal, presence, virtual attachment, and travel intention. Eye movement experiments, scenario experiments, and questionnaire surveys were integrated. Analysis of 48 eye movement datasets and 210 survey responses indicated that virtual tourism affected travel intention mostly through visual appeal: (1) Regarding visual appeal, videos of real scenes were stronger than videos of virtual scenes, and videos of virtual scenes were stronger than pictures of virtual scenes. (2) Visual appeal had a direct positive effect on travel intention.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.