Study on the Cultural Communication Strategy of Zhenyi Academy from the Perspective of Cultural and Tourism Integration

As China enters a new era, people's spiritual and cultural life is constantly improving, and the role of cultural dissemination and integration has attracted social attention. The development of stele culture has also received increasing attention. Against the backdrop of the continuous deepening of Chinese culture, accelerating the orderly dissemination of culture is of great significance in enhancing the influence of traditional Chinese culture. Academies are an important base for contemporary people to experience traditional culture and a space for inheriting the excellent traditional culture of the Chinese nation. Spreading the culture of academies helps to make them an effective space for civilization preservation, cultural innovation, and cultural value dissemination in the new era, enriching people's thinking and culture, inspiring people to think, and achieving spiritual enlightenment. The article takes the inscription culture as the starting point, and takes the iconic representative of Wenzhou culture - Zhenyi Academy as an example to clarify the historical development and inscription cultural connotation of Zhenyi Academy, and to elaborate on the era value and advantages of the dissemination of inscription culture in the academy.