购买意向对名人代言人和社交媒体营销对购买决策影响的中介作用

MOTIVASI Pub Date : 2023-11-14 DOI:10.32502/mti.v8i2.7049

Irma Christiana, Sefty Nadilla Lubis

{"title":"购买意向对名人代言人和社交媒体营销对购买决策影响的中介作用","authors":"Irma Christiana, Sefty Nadilla Lubis","doi":"10.32502/mti.v8i2.7049","DOIUrl":null,"url":null,"abstract":"Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah","PeriodicalId":509822,"journal":{"name":"MOTIVASI","volume":"69 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2023-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"PERAN MEDIASI MINAT BELI PADA PENGARUH CELEBRITY ENDORSER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN\",\"authors\":\"Irma Christiana, Sefty Nadilla Lubis\",\"doi\":\"10.32502/mti.v8i2.7049\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah\",\"PeriodicalId\":509822,\"journal\":{\"name\":\"MOTIVASI\",\"volume\":\"69 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-11-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"MOTIVASI\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32502/mti.v8i2.7049\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"MOTIVASI","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32502/mti.v8i2.7049","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

摘要

研究目的本研究旨在确定和分析明星代言人和社交媒体营销对购买 Azarine 护肤品决策的影响，并将购买兴趣作为干预变量。设计/方法 - 本研究采用的方法是定量描述法。研究对象为穆罕默迪亚大学经济与商业学院管理研究课程的学生。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

PERAN MEDIASI MINAT BELI PADA PENGARUH CELEBRITY ENDORSER DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

Purpose –. This research aims to determine and analyze the influence of celebrity endorsers and social media marketing on purchasing decisions for Azarine skincare with purchase interest as an intervening variable. Design/methodology – The method used in this research is using a type of approach quantitative descriptive. The population in this study were students from the Management Study Program Faculty of Economics and Business, Universitas Muhammadiyah

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

MOTIVASI

自引率

0.00%

发文量