Performance Of Village Owned Enterprises (BUMDES) Jeruju Berkah in Jeruju Big Village Kubu Raya District (Case Study of the Tourism Business Sector in the Equator Park Area Post Covid 19)

This research aims to analyze the Development Strategy for Village-Owned Enterprises (B.U.M.D.E.S.) in Jeruju Berkah, especially in the Tourism Business Sector in the Equator Park Area in Jeruju Besar Village, Kubu Raya Regency, Post-Covid 19. This research is a qualitative descriptive research. The research results show that the establishment of Village-Owned Enterprises (B.U.M.D.E.S.) can be used as a strategy that should be considered in village development efforts and to improve community welfare. Meanwhile, the obstacles are the abandonment of Village-Owned Enterprises in the Equator Park Area Tourism Business Sector during COVID-19, the lack of number of visitors after the Village-Owned Enterprises in the Equator Park Area Tourism Business Sector reopened after COVID-19, and the lack of innovation carried out by the management in promoting Equator Tourism. Park. The efforts of the Jeruju Besar Village Government in overcoming obstacles to Village-Owned Enterprises to improve community welfare include formulating appropriate strategies, building cooperation with local governments, and recruiting competent human resources in the tourism sector.