Do Physical Attractiveness and Personality Traits Predict Romantic Partner Evaluations? A Speed‐Dating Study in Japan1,2

The speed‐dating procedure allows researchers to closely investigate relationship‐initiation situations. Although previous speed‐dating studies identified physical attractiveness, earning prospects, and reciprocity as predictors of romantic attraction, few such studies have been conducted outside Europe or North America. The current speed‐dating study examined what factors would predict attraction ratings by potential partners among the Japanese—an understudied sample. Participants included 27 men and 28 women who first completed a questionnaire to measure individual attributes. During each speed‐dating session, 12–15 men and women talked for 3 minutes and evaluated each opposite‐gender participant on attraction and dating intentions. Results of the social relations model showed that men evaluated women who were more physically attractive and achieved higher education as more attractive. These results imply that men tend to generalize their first impressions of women's physical attractiveness to other aspects of the partner, and that Japanese men may consider dual income as a necessity for marriage.