Indian Meat Market and Industry: Structure, Conduct and Performance Analysis

Indian Meat Industries contributes significantly in total livestock sector. Study of Meat Industry will help in formulating policy and making regulatory changes. The Structure, Conduct and Performance model is used for the study of Indian Meat Industry. The data was collected from the Prowess database of the CMIE, Mumbai. Dataset of 21 companies operating in India over the period from 2014 to 2022 was collected and the 2SLS method was applied for estimation. Result revealed that there exist strong inter-linkages amongst Market Structure, conduct of companies and their financial performance. Market share of company depends directly on assets base, selling intensity and past financial performance. Companies selling efforts vary directly with asset base, market share and financial performance significantly. Similarly, returns on assets of company vary directly with its market share, asset base and selling efforts. There exist bidirectional relationships between market structure of the companies and their financial performance. The same can be said in respect of conduct-performance relationships.