重新定义电子商务体验

IF 4.1 4区计算机科学 Q2 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE

International Journal on Semantic Web and Information Systems Pub Date : 2023-11-28 DOI:10.4018/ijswis.334123

Mohammad Al Khaldy, Abdelraouf Ishtaiwi, Ahmad Al-qerem, A. Aldweesh, Mohammad Alauthman, Ammar Almomani, Varsha Arya

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引用次数: 0

摘要

将虚拟现实（VR）和增强现实（AR）技术整合到在线商店中，可以实现更加身临其境和引人入胜的购物体验，这对企业在当今竞争激烈的电子商务市场中取得成功至关重要。这些技术考虑到每位顾客的偏好和要求，提供了独特的个性化体验。本研究旨在更好地了解 AR 和 VR 技术的最新发展，以及这些技术在电子商务中的应用。本研究使用了多个数据库进行全面搜索，纳入标准侧重于在电子商务中使用 AR 和 VR。共找到 55 篇论文，并根据所使用的研究方法和问题进行了分类。根据研究论文的结果，可以得出结论：在电子商务中整合 AR 和 VR 技术在改善在线购物体验的各个方面具有巨大潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Redefining E-Commerce Experience

Integrating virtual reality (VR) and augmented reality (AR) technology into online stores enables more immersive and engaging shopping experiences, which is crucial for businesses to succeed in today's competitive e-commerce market. These technologies offer unique, personalized experiences that consider the preferences and requirements of each customer. This research aims to understand better the most recent developments in AR and VR technology, and how these technologies might be used in e-commerce. Multiple databases were used to conduct a thorough search, and the inclusion criteria focused on using AR and VR in e-commerce. A total of 55 papers were found and categorized based on the research methodologies and issues used. Based on the findings of the research paper, it can be concluded that integrating AR and VR technologies in e-commerce has significant potential to improve various aspects of the online shopping experience.

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来源期刊

International Journal on Semantic Web and Information Systems 工程技术-计算机：人工智能

CiteScore

6.20

自引率

12.50%

发文量

审稿时长

20 months

期刊介绍： The International Journal on Semantic Web and Information Systems (IJSWIS) promotes a knowledge transfer channel where academics, practitioners, and researchers can discuss, analyze, criticize, synthesize, communicate, elaborate, and simplify the more-than-promising technology of the semantic Web in the context of information systems. The journal aims to establish value-adding knowledge transfer and personal development channels in three distinctive areas: academia, industry, and government.