Development of inbound extreme tourism from Southeast Asian countries in the Republic of Sakha (Yakutia).

Forms of tourism associated with risk and danger are now dynamically developing cultural industries all over the world. The article is devoted to the development of tourism in the Republic of Sakha (Yakutia), first of all, to the problems of attracting foreign fans of extreme and adventure tourism, mainly from Southeast Asian countries. As drivers of the tourist flow, it is proposed to pay attention to tourists from the People's Republic of China. In order to implement a competent marketing policy to attract Chinese tourists, it is proposed to take into account the peculiarities of traditional and modern spiritual culture of China in the aspect of tourist motivation. To attract tourists from China, it is considered necessary to develop and offer short-term winter tours with extreme elements in central Yakutia. To study the tourist value and semantic orientations of tourists from Southeast Asia, using the example of Chinese citizens, the works of Chinese researchers in English were used. The author believes that in order to offer a competitive product in the market of extreme tourism, it is necessary to take into account the influence of cultural values and traditions on motivational attitudes, basic requirements and expectations from extreme tours, depending on region or country. Due to the change in the foreign policy situation in the 20s of the XXI century, as well as the increased flow of Chinese tourists on the international market, the policy of attracting tourists from Southeast Asia is becoming the main and decisive for the development of international tourism in the republic. For the development of mass tourism with extreme elements, it is proposed to use the tourist resources of central Yakutia, where winter, short-term tours can be offered that can meet the needs of foreign, primarily Chinese tourists.