用卡诺模型解码消费者对食品包装的偏好

A. Szczyrba, Mariusz Szataniak
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引用次数: 0

摘要

摘要 本研究探讨了卡诺模型在解读消费者对食品包装偏好方面的功效。认识到包装在产品满意度和购买决策中的关键作用,本研究将卡诺模型与当代市场分析相结合。我们对不同的消费者进行了调查,他们对现有食品的各种包装特征进行了评分。对调查结果进行分析,以确定这些特征对消费者满意度的影响,以及提升产品感知价值的潜力。研究发现,虽然基本的安全和卫生因素被认为是必不可少的,但环保材料和互动标签等创新元素也大大提高了消费者的满意度。这项研究具有深远的现实意义,它让食品制造商对如何根据消费者的需求优先考虑包装功能有了细致入微的了解,从而提高了品牌忠诚度和竞争优势。卡诺模型在这一背景下的应用证明了它在动态食品包装领域的多功能性和适应潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Decoding Consumer Preferences in Food Packaging with the Kano Model
Abstract This study investigates the efficacy of the Kano Model in decoding consumer preferences for food packaging. Recognizing the pivotal role of packaging in product satisfaction and purchase decisions, this research integrates the Kano Model with contemporary market analysis. A survey was conducted with a diverse panel of consumers who rated various packaging features of existing food products. The results were analyzed to determine the impact of these features on consumer satisfaction and their potential to elevate the perceived value of the products. The study uncovered that while basic safety and hygiene factors were deemed essential, innovative elements such as eco-friendly materials and interactive labels significantly enhanced customer delight. The practical implications of this research are profound, providing food manufacturers with a nuanced understanding of how to prioritize packaging features to align with consumer desires, thereby fostering brand loyalty and competitive advantage. The Kano Model's application in this context demonstrates its versatility and potential for adaptation in the dynamic field of food packaging.
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