UAM 对旅游业的影响：创新特征、消费者创新动机、态度、问题意识和文化差异的作用

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-12-02 DOI:10.1080/10941665.2023.2293810

J. Kim, Seongseop (Sam) Kim, Tadesse Bekele Hailu, Heekyeong Ha, Heesup Han

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引用次数: 0

摘要

摘要城市空中交通（UAM）蓄势待发，是改善城市旅游业的一项颠覆性技术。本研究考虑到文化差异，探讨了创新特征、消费者创新动机和态度在激发使用城市空中交通意向中的作用。为此，我们根据在美国和中国收集的数据，采用了对称和非对称两种方法。本研究考察了各预测因素之间的结构关系，并检验了问题意识对消费者创新动机和态度之间的关联的调节作用，以发展旅行者与 UAM 相关的接近行为。本研究基于前因之间复杂的相互作用找到了多种解决方案，并确定了推动使用 UAM 的意向的必要条件。我们从多种分析方法中得出的结论有助于推进当前对不同文化中 UAM 采用行为的了解。

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Impacts of UAM on tourism: the roles of innovative characteristics, motivated consumer innovativeness, attitude, problem awareness, and cultural differences

ABSTRACT Urban air mobility (UAM) is ready to fly and is a disruptive technology in improving city tourism. This study explores the roles of innovation characteristics, motivated consumer innovativeness, and attitude in stimulating intention to use UAM, with consideration of cultural differences. For this, we adopted both symmetric and asymmetric approaches based on data gathered in the United States and China. This study examined the structural relationships between predictors and tested the moderating effect of problem awareness in the link between motivated consumer innovativeness and attitude in developing travelers’ approach behaviors relating to UAM. This study found multiple solutions based on a complex interplay among antecedents, and identified a necessary condition to drive intention to use UAM. Our findings from multiple analytic approaches help to advance the current knowledge of UAM adoption behavior in different cultures.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.