The production of subjectivities and design from the Three Ecologies

This paper proposes the presentation of the concept ‘production of subjectivities’ as a premise for the development of new design attitudes aimed at regeneration, in which socio-environmental issues are fundamental. A critique of design will be articulated with the notion of production of subjectivity, pointing to Ecosophy, an ethical-aesthetic-political paradigm proposed by Félix Guattari, as a framework for the theoretical-methodological development of regenerative design processes. Finally, a case will be presented where these methodological perspectives were tried out in design processes. As a result, we identified that this paradigm was fundamental for the development of meta-project reflection, more than project solutions. And from these reflections emerged critical productions in the form of manifestos that would serve as the necessary catalyst for the regeneration not only of the territory but of the subjectivities and social relations involved.