贸易企业在劳动力市场上的吸引力

I. Fedulova, Maryna Dzhulai
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引用次数: 0

摘要

学生是劳动力市场上具有吸引力的群体,因为年轻人学习速度快,拥有使用现代信息技术的技能,倾向于支持和发展企业文化等。本文的目的是根据现代劳动力市场发展的趋势,从学生的角度确定贸易企业的吸引力水平。假设的前提是,当学生选择工作或实习地点时,贸易企业对学生的吸引力没有明显差异。对乌克兰劳动力市场现代发展趋势的研究表明,战争期间劳动力市场发生了重大变化,尤其是空缺职位数量减少了 25 倍。企业方面首先努力留住现有员工,并为成功经营寻找新的机会。大量人口迁往安全的地方,目前乌克兰约有 20%的人口在国外。保留乌克兰的劳动人口是国家和企业的一项重要任务。在 2023 年的 8 个月中,贸易领域的职位空缺数量增加了 67%,根据 R-Index 数据,8 月份劳动力市场上贸易领域的职位空缺数量趋于稳定。研究了学生对企业工作和实习吸引力的看法。为此,对有工作经验和没有工作经验的学生(1341 名受访者)进行了调查。在分析调查结果时,使用了以下方法:数学期望值、均方根偏差和专家评价结果的变异系数。根据企业对贸易领域工作和实习的吸引力进行了评分。根据调查结果,在 9 家领先企业中,Rozetka、Fozzy Group 和 Comfy 被认为最具吸引力。这项研究将有助于确定雇主品牌管理的最佳做法,并帮助企业考虑目标受众的期望。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The attractiveness of trade enterprises in the labor market
Students are an attractive segment on the labor market, as young people learn quickly, have the skills to work with modern information technologies, are inclined to support and develop corporate culture, etc. The aim of the article is to determine the level of attractiveness of trade enterprises from students’ opinion, taking into account modern trends in the development of the labor market. The hypo­thetical assumption is that trade enterprises do not differ significantly in terms of their attract­tiveness for students when they choose a place of work or internship. The conducted research of modern trends in the development of the Ukrainian labor market showed that significant changes took place during the war, in particular, the number of vacancies decreased by 25 times. Enterprises, for their part, tried first of all to keep the existing staff and were looking for new opportunities for successful operation. There has been a mass migration of the population to safe places, currently about 20% of the population of Ukraine is abroad. Preservation of the working population in Ukraine is an important task of the state and business. The number of vacancies in the field of trade increased by 67% in 8 months of 2023, stabilization took place in the field of trade on the labor market in August according to the R-Index. The students’ perception of the enterprises attractiveness for work and internship was studied. For this, the survey was conducted among students (1341 respondents) with and without work experience. To analyze the results of the survey, the following methods were used: mathematical expectation, root mean square deviation and coefficient of variation of the expert evaluation results. Enterprises were rated according to their attractiveness for work and internships in the field of trade. Among the 9 leading enterprises, according to the survey results, Rozetka, Fozzy Group and Comfy were identified as the most attractive. The conducted research will make it possible to identify the best practices of employer brand management, and will help enterprises to take into account the expectations of their target audience.
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