技术意识、动机和态度对使用加密货币支付旅游服务的意向的影响

IF 0.9 Q3 ECONOMICS

Organizations and Markets in Emerging Economies Pub Date : 2023-12-27 DOI:10.15388/omee.2023.14.12

Rasuolė Andrulienė, Aida Mačerinskienė, Alfreda Šapkauskienė, S. Masteika, Kęstutis Driaunys

{"title":"技术意识、动机和态度对使用加密货币支付旅游服务的意向的影响","authors":"Rasuolė Andrulienė, Aida Mačerinskienė, Alfreda Šapkauskienė, S. Masteika, Kęstutis Driaunys","doi":"10.15388/omee.2023.14.12","DOIUrl":null,"url":null,"abstract":"This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.","PeriodicalId":43076,"journal":{"name":"Organizations and Markets in Emerging Economies","volume":"112 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2023-12-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services\",\"authors\":\"Rasuolė Andrulienė, Aida Mačerinskienė, Alfreda Šapkauskienė, S. Masteika, Kęstutis Driaunys\",\"doi\":\"10.15388/omee.2023.14.12\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.\",\"PeriodicalId\":43076,\"journal\":{\"name\":\"Organizations and Markets in Emerging Economies\",\"volume\":\"112 1\",\"pages\":\"\"},\"PeriodicalIF\":0.9000,\"publicationDate\":\"2023-12-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Organizations and Markets in Emerging Economies\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15388/omee.2023.14.12\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Organizations and Markets in Emerging Economies","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15388/omee.2023.14.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}

引用次数: 0

摘要

本研究旨在调查消费者使用加密货币支付旅行和旅游业服务费用的意向。本研究通过分析在波罗的海国家（立陶宛、拉脱维亚和爱沙尼亚）收集到的 794 名受访者的数据，调查了技术意识、动机因素和消费者态度对使用加密货币支付旅游服务的意向的影响。实证研究结果支持扩展的技术接受模型（TAM），并证实技术意识、动机因素和对加密货币的态度对使用加密货币支付旅游服务的意愿有显著的统计学影响。研究结果还表明，技术意识通过动机因素和态度这一中介对意向产生间接影响，而动机则通过对加密货币的态度这一中介对意向产生间接影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

The Impact of Technology Awareness, Motivation and Attitude on Intention to Pay with Cryptocurrency for Tourism Services

This study aims to investigate consumer intention to pay for services in the travel and tourism industry using cryptocurrencies. This research investigates the impact of technology awareness, motivational factors and consumer attitudes on the intention to pay for tourism services using cryptocurrency by analyzing data collected from 794 respondents in the Baltic countries (Lithuania, Latvia and Estonia). The empirical findings support the extended Technology Acceptance Model (TAM) and confirm that technology awareness, motivational factors and attitudes towards cryptocurrencies have a statistically significant impact on the intention to use cryptocurrencies to pay for tourism services. The results also suggest that technology awareness has an indirect effect on intention through the mediators of motivational factors and attitude, with motivation indirectly affecting intention through the mediator of attitude towards cryptocurrencies.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Organizations and Markets in Emerging Economies ECONOMICS-

CiteScore

1.60

自引率

0.00%

发文量

审稿时长

20 weeks

期刊介绍： The journal aims to contribute to the development and dissemination of multidisciplinary knowledge on organizations and markets in emerging economies, to increase dialogue among scholars focused on a specific emerging economy or region and to encourage and give an outlet to high quality scholarship, both local and international, to this subject. Organizations and Markets in Emerging Economies welcomes analysis of emerging economies from the perspectives of organizational sciences, marketing, economics, finance and related disciplines. The journal appreciates studies that highlight specificities and patterns that occur in emerging economies and develop new empirical and theoretical knowledge on the subject.