评估大众媒体宣传活动在促进尼日利亚环境可持续性方面的效果

Arikenbi P.G., Ainakhuagbor A., Ikharo S., Jimba D.I.
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引用次数: 0

摘要

环境可持续性是全球关注的一个重要问题,尼日利亚作为一个人口众多、生态多样的国家,面临着众多环境挑战,如森林砍伐、污染和废物管理不善。近年来,大众媒体宣传活动已成为提高尼日利亚人认识和促进可持续做法的有力工具。有鉴于此,本研究评估了大众媒体宣传活动在促进尼日利亚环境可持续性方面的有效性。研究人员开展本研究的目的是实现四个目标,并根据本研究的目标制定了四个研究问 题,作为本研究的指导。研究人员以两步流程理论作为本研究的基础。调查是本研究最合适的研究设计,通过问卷收集数据。研究结果表明,大众媒体宣传活动对提高尼日利亚公众对环境问题的认识产生了重大影响。这些宣传活动成功地传达了保护环境的紧迫性和不可持续做法的后果。此外,它们还激励公民采取行动,许多受访者表示他们的行为发生了变化,如减少废物、节约能源和支持环保倡议。本研究最后强调了继续投资大众媒体宣传活动以促进尼日利亚环境可持续发展的重要性。本研究建议根据当地情况调整宣传活动,利用新媒体平台,并加强政府、民间社会和私营部门之间的合作,从而为环境教育和宣传创造一个整体的、有影响力的方法。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
An Assessment of the Effectiveness of Mass Media Campaigns in Promoting Environmental Sustainability in Nigeria
Environmental sustainability is a critical global concern, and Nigeria, as a populous and ecologically diverse nation, faces numerous environmental challenges such as deforestation, pollution and inadequate waste management. In recent years, mass media campaigns have emerged as powerful tools to raise awareness and promote sustainable practices among Nigerians. It is in the light of this that this study assessed the effectiveness of mass media campaigns in promoting environmental sustainability in Nigeria. The researchers embarked on this study with the intent of achieving four objectives, and based on the objectives of this study, four research questions were formulated to serve as a guide for this study. The researchers anchored this study on the Two –Step Flow Theory. Survey was adopted as the most suitable research design for this study, and data were collected through the use of questionnaire. Findings from this study show that mass media campaigns have had a significant impact on increasing public awareness of environmental issues in Nigeria. These campaigns have successfully communicated the urgency of protecting the environment and the consequences of unsustainable practices. Moreover, they have motivated citizens to take action, with many respondents reporting changes in their behaviour such as reducing waste, conserving energy, and supporting environmental initiatives. This study concludes by emphasizing the importance of continued investment in mass media campaigns for environmental sustainability in Nigeria. This study recommends tailoring campaigns to local context, leveraging new media platforms, and enhancing collaboration between government, civil society and the private sector to create a holistic and impactful approach to environmental education and advocacy.
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