Digital Innovations during the COVID-19 Pandemic: Facebook Use for Local E-Governance in the Province of South Cotabato

The full-scale adoption of digital technologies in Filipino social life became more apparent during the COVID-19 pandemic. The abrupt emergence of this global catastrophe challenged many to shift to digital infrastructures instantaneously, similar to how local government units (LGU s) implemented their e-governance initiatives. Following a case study design, this article sought to find out how local governments carry out digital innovations, specifically the Province of South Cotabato which can be considered exemplary in this area based on awards it received. A total of 524 Facebook posts, gathered from the first quarter of 2021, were examined using quantitative content analysis. Findings of this study revealed that the LGU s (city, municipality and province) demonstrated “prioritization,” “appropriation,” and “amplification” in fulfilling adjunct roles of being public administrators and content creators at the same time. This article strongly recommends the development of a scientifically informed social media policy framework for government entities.