部分国家学生对波兰旅游品牌的看法

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.50409-1127

Agnieszka BÓGDAŁ-BRZEZIŃSKA, Jan A. Wendt, Ashfak Ahmad Khan, Rina Agybetova, Erim Cantürk, Kurmanbek Narynbek uulu, Ryskul Almanbaevna Toktorova

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引用次数: 0

摘要

研究的目的是确定未来专家在旅游地理、旅游价值和波兰旅游品牌方面的知识。同时还提出了一个研究假设，根据该假设，俄苏版本的欧洲化可能会影响对波兰的更多了解。这项工作采用了社会科学调查研究的经典方法，使用了标准化问卷。研究涉及阿斯塔纳（35 人）、比什凯克（32 人）和卡拉布克（43 人）大学的旅游和地理专业学生。研究结果表明，波兰作为旅游品牌在阿斯塔纳的认知度为中等偏上，在比什凯克较弱，在卡拉布克较差。正确答案最多的是波兰首都和著名波兰人（哥白尼、约翰-保罗二世、肖邦），以及运动员、足球运动员（莱万多夫斯基）和跳台滑雪运动员（斯托奇、马利什）。关于波兰旅游景点的正确答案最少。在参与研究的学生看来，波兰是中欧具有旅游吸引力的国家之一。由此也可以得出结论，俄罗斯欧洲化的遗产对学生了解欧洲的影响仍然是显而易见的。

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PERCEPTION OF POLAND'S TOURISM BRAND IN THE OPINION OF STUDENTS IN SELECTED COUNTRIES

The aim of the undertaken research is to determine the knowledge of future specialists in tourism geography, tourist values and the tourist brand of Poland. A research hypothesis was also established according to which, the influence of Europeanization in the Russian-Soviet version, may influence greater knowledge about Poland. The work uses the classic method of survey research in the social sciences with the use of a standardized questionnaire. The study involved students of tourism and geography from universities in Astana (35), Bishkek (32) and Karabük (43). The results of the research allow us to define the awareness of Poland as a tourist brand as moderately good in Astana, weaker in Bishkek, and poor in Karabük. The largest number of correct answers concerned the capital of Poland and well-known Poles (Copernicus, John Paul II, Chopin), and among athletes, footballers (Lewandowski) and ski jumpers (Stoch, Małysz). The fewest correct answers concerned Poland's tourist attractions. In the perception of the students participating in the study, Poland is one of the countries of Central Europe that are attractive in terms of tourism. It can also be concluded that the influence of the heritage of Russian Europeanization on students' knowledge of Europe is still visible.

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.