竞争优势对沙特阿拉伯环境不确定性与酒店绩效之间关系的影响

Q1 Social Sciences

Geojournal of Tourism and Geosites Pub Date : 2023-12-29 DOI:10.30892/gtg.514spl02-1157

Ibrahim Alsubaihi, Suraiyati Binti Rahman, Diana Binti Mohamad

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引用次数: 0

摘要

本研究以沙特阿拉伯的 1 星级、2 星级和 3 星级酒店为背景，探讨了环境不确定性、竞争优势和酒店绩效之间的关系。本研究选择定量方法作为主要研究方法。这种方法系统地收集数字数据并进行统计分析，从而得出有意义的见解。研究从特定的目标群体，即沙特阿拉伯的 1 星级、2 星级和 3 星级酒店，收集了全面的数据。研究结果表明，竞争优势对环境不确定性与酒店绩效之间的关系具有重要的中介效应。这强调了通过预测和适应市场变化来发展和保持竞争优势，从而在不确定环境中茁壮成长的重要性。本研究强调了竞争优势在环境不确定性中提升酒店绩效的重要作用。未来的研究应寻求更广泛的行业代表性。总之，本研究加深了我们对沙特阿拉伯酒店业的了解，为酒店业主和管理者驾驭不确定性提供了实用指导。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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THE EFFECT OF COMPETITIVE ADVANTAGE ON THE RELATIONSHIP BETWEEN ENVIRONMENTAL UNCERTAINTY AND HOTEL PERFORMANCE IN SAUDI ARABIA

The study explores the relationship between environmental uncertainty, competitive advantage, and hotel performance in the context of 1, 2, and 3-star hotels in Saudi Arabia. Quantitative methodology was chosen as the primary research approach. This approach systematically collects numerical data and statistical analysis to derive meaningful insights. The research collected comprehensive data from a specific target group, namely the 1, 2, and 3-star hotels in Saudi Arabia. The findings reveal a significant mediation effect of competitive advantage on the relationship between environmental uncertainty and hotel performance. This underscores the importance of developing and maintaining a competitive advantage to thrive in an uncertain environment by anticipating and adapting to market changes. This study emphasises the vital role of competitive advantage in bolstering hotel performance amidst environmental uncertainty. Future research should seek broader industry representation. Overall, it enhances our understanding of Saudi Arabia's hospitality sector, offering practical guidance for hotel owners and managers in navigating uncertainties.

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来源期刊

Geojournal of Tourism and Geosites Social Sciences-Geography, Planning and Development

CiteScore

3.90

自引率

0.00%

发文量

156

审稿时长

24 weeks

期刊介绍： GeoJournal of Tourism and Geosites is a scientific publication, with an international status. The Journal is issued under the aegis of the University of Oradea, Department of Geography, Tourism and Territorial Planning, Territorial Studies and Analysis Centre (Romania) and the Academy of Physical Education and Sports from Gdańsk, Faculty of Tourism and Recreation (Poland). At the initiative of an international group of specialists, based on an editorial and scientific committee with a wide international coverage, including leading figures in the field, in 2008 was published the first English issue of the GeoJournal of Tourism and Geosites. The printable format (2-3 issues per year) is supported by the on-line version. The journal aims to publish relevant contributions in tourism, geosites and other areas whose analysis is related to these fields, standing out through originality and scientific contribution to the knowledge and development of this area. An important objective is to promote academic and applied research based on interdisciplinarity with a complex local and global approach.