Scrolling back: Remediation within and through digital memory work

Abstract This article explores how the concept of remediation is part of digital memory work performed by young women on Instagram. While remediation has been used to make sense of the ways sites of memory are represented across time and through different media, mnemonic media practices and forms are remediated in digital memory work. This article draws on interviews, observations of Instagram activities, and focus group data to analyse how other media practices and forms are integrated into digital memory work on Instagram and mobilised by young women to make sense of their mnemonic use of the platform. The analysis focuses on how practices of digital memory work use direct remediation of material objects and remediation of the functionality of mnemonic media practices. It addresses how the comparisons participants make to other mnemonic media practices reveal how digital memory work involves negotiation of personal and public, private and professional, and the authentic and staged. In addition, it grapples with the way that sharing happy experiences and moments to produce a ‘highlight reel’ or ‘hall of fame’ in postfeminist digital culture has valuable and potentially harmful implications.