可信度有多重要？提出并验证游戏行业直播者可信度框架

Q3 Business, Management and Accounting

Services Marketing Quarterly Pub Date : 2023-12-29 DOI:10.1080/15332969.2023.2298609

Raquel Soares, Juan Liu, Tingting (Christina) Zhang, Can Lu, Yunying (Susan) Zhong

引用次数: 0

摘要

本研究旨在评估游戏直播流媒体的可信度及其对客户态度和行为的影响，重点是了解其背后的机制和动态。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry

This study aims to assess gaming live streamers’ credibility and its effect on their customers’ attitudes and behaviors, with a focus on understanding the underlying mechanisms and dynamics involve...

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来源期刊

Services Marketing Quarterly Business, Management and Accounting-Business, Management and Accounting (miscellaneous)

CiteScore

2.40

自引率

0.00%

发文量

期刊介绍： Services Marketing Quarterly is directed at academicians and practitioners who are involved in the development and application of services marketing concepts to the wide spectrum of industries that constitute the service sector of economies. The journal presents both theoretical and empirical articles including experimental and pilot studies addressing various issues faced by service marketers to enhance the development of the marketing literature in the application of marketing concepts to services. Areas of emphasis include: Service characteristics changes. Servicescape impacts. Service delivery impacts. Services impact on organizational image. Digital service environments and impacts. Evolution of services over time and by industry. Contributions are encouraged which include analysis of existing practice, methods and programs; application of new ideas and methods; and research on various aspects of services marketing. Each manuscript should include the marketing implications of the impact of the findings on services marketing theory and/or practice. Services Marketing Quarterly also welcome proposals for special issues.