中美马拉松运动员行为意向比较研究

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2023-12-29 DOI:10.1080/1528008x.2023.2299422

Huimin Song, Jamie M. Chen, Xudong Rao, Mengjie Wu

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引用次数: 0

摘要

马拉松是一项重要的体育赛事，可以促进地区经济的发展。本研究旨在探讨马拉松运动员行为意向的决定因素。基于 944 份问卷 ...

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A Comparison Study on the Behavioral Intention of Marathon Runners in the United States and China

Marathons are significant sports events that can boost the regional economy. This study aims to examine the determinants of marathon runners’ behavioral intentions. Based on the 944 questionnaires ...

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism