价格偏好反映的消费者物质价值观对消费负罪感的影响

Rahul Kumar Sett
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引用次数: 0

摘要

尽管简单化的论证预示着消费者的物质主义价值观与消费内疚之间可能存在关系,但这方面的经验证据充其量也只是模棱两可。在...
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Effect of consumers’ materialistic values on consumption guilt as reflected in price preferences
While simplistic arguments portend a possible relationship between consumers’ materialistic values and consumption guilt, empirical evidence in this regard, however, remains equivocal at best. In t...
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