JMCQ 的百年广告研究

IF 3.4 2区文学 Q1 COMMUNICATION

Journalism & Mass Communication Quarterly Pub Date : 2023-12-01 DOI:10.1177/10776990231197685

Esther Thorson

引用次数: 0

摘要

本文概述了 JMCQ 的百年广告研究。文章确定了四个不同的时代，每个时代都有不同的特色。文章将《JMCQ》中的广告研究与近期出版的其他期刊综述《广告期刊》（""和""不应使用斜体）《国际广告期刊》进行了比较。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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100 Years of Advertising Studies in JMCQ

This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.

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来源期刊

Journalism & Mass Communication Quarterly COMMUNICATION-

CiteScore

7.20

自引率

5.60%

发文量

期刊介绍： Journalism & Mass Communication Quarterly focuses on research in journalism and mass communication. Each issue features reports of original investigation, presenting the latest developments in theory and methodology of communication, international communication, journalism history, and social and legal problems. Journalism & Mass Communication Quarterly also contains book reviews. Refereed. Published four times a year.