虚拟存在,真实联系:探索寄生社会关系在虚拟偶像粉丝社区参与中的作用

IF 3.2 2区 文学 Q1 COMMUNICATION
Jiahui Liu
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引用次数: 0

摘要

随着虚拟角色的兴起,尤其是在人工智能驱动的实体领域,偶像崇拜文化的重建显而易见。重要的是要考虑到文化的特殊性,特别是在中国这样的地区,独特的粉丝文化习俗与人工智能技术的扩散交织在一起。虚拟偶像诞生于数字媒体技术,在表演和人际互动中真实地模仿真实偶像。现有的研究主要关注明星与粉丝互动中的真人偶像,而对粉丝为何青睐虚拟偶像的研究关注有限。本研究采用寄生社会关系(PSR)的视角和调查方法,探讨了在中国社会背景下粉丝群体参与虚拟偶像粉丝团的驱动因素。研究结果表明,人际吸引力和孤独感会显著影响虚拟偶像与粉丝之间寄生社会关系的发展,而这些寄生社会关系会对粉丝社区参与产生积极影响。此外,本研究还阐明了虚拟偶像的人际吸引力和粉丝体验到的孤独感通过 PSRs 的中介效应直接促进了粉丝社区参与度的提高。本研究探讨了维持虚拟偶像与粉丝之间关系的关键因素,尤其是在人工智能驱动的实体越来越多地反映人类特质并善于与受众互动的时代。这项研究突出了中国亚文化的特点,为人工智能时代亚文化的 "去污名化 "提供了证据,有助于更广泛地讨论人工智能对各种文化实践的影响。它强调了在理解虚拟偶像及其粉丝社区之间不断演变的动态时,有必要采用全球和语境方法,从而丰富我们对人工智能对文化现象影响的理解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Virtual presence, real connections: Exploring the role of parasocial relationships in virtual idol fan community participation
The reconstruction of idol worship culture is evident with the rise of virtual personas, especially within the realm of AI-powered entities. It is important to consider cultural specificities, particularly in regions like China, where unique fan culture practices intersect with the proliferation of AI technology. Virtual idols, born from digital media technologies, authentically emulate real idols in performances and human interactions. While existing research primarily focuses on real-life idols in the interaction between celebrities and fans, limited attention has been given to understanding why fans gravitate toward virtual idols. Adopting the perspective of parasocial relationships (PSRs) and employing the survey method, this study explores the factors that drive fan community participation in virtual idol fandom within the context of Chinese society. The findings reveal that both interpersonal attractiveness and feelings of loneliness significantly influence the development of parasocial relationships between virtual idols and fans, and these PSRs positively impact fan community participation. Furthermore, this study elucidates that both the perceived interpersonal attractiveness of virtual idols and the loneliness experienced by fans directly contribute to increased fan community participation through the mediating effect of PSRs. This investigation scrutinizes the pivotal factors sustaining the relationship between virtual idols and fans, particularly in an era where AI-powered entities increasingly mirror human-like qualities and adeptly engage with audiences. This study highlights the characteristics of Chinese subculture and provides evidence for the “de-stigmatization” of subcultures in the era of AI, which contributes to a broader discourse on the impact of AI on diverse cultural practices. It underscores the necessity for global and contextual approaches in comprehending the evolving dynamics between virtual idols and their fan communities, enriching our understanding of AI’s influence on cultural phenomena.
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来源期刊
Global Media and China
Global Media and China COMMUNICATION-
CiteScore
3.90
自引率
14.30%
发文量
29
审稿时长
15 weeks
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