经济人模式的演变和后工业经济时代的消费决策实践

Bulletin of the Angarsk State Technical University Pub Date : 2023-12-19 DOI:10.36629/2686-777x-2023-1-17-336-339

Y. Zarubina

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引用次数: 0

摘要

文章讨论了有关人类经济行为的概念性观点；分析了各种经济学派和现代研究人员所研究的消费者决策模型，总结并系统化了消费者决策实践中偏离理性选择的系统性材料。提出了一个新的 "人类冲动型 "模型，该模型可以澄清对消费者行为的描述。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EVOLUTION OF ECONOMIC MAN MODELS AND THE PRACTICE OF MAKING CONSUMER DECISIONS IN THE POST-INDUSTRIAL ECONOMY

The article discusses conceptual ideas about human economic behavior; models of a person making consumer decisions, studied within various economic schools and by modern research-ers, were analyzed, materials on systemic deviations from rational choice in the practice of making consumer decisions were summarized and systematized. A new model of the human homo impresional is proposed that can clarify the description of consumer behavior

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Bulletin of the Angarsk State Technical University

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