DOES CONFORMITY REALLY EXIST? EXAMINATION OF INFORMATIONAL SOCIAL INFLUENCE IN THE RECOGNITION OF THE COLOR ORDER

This research examines the informational social influence in situations involving the recognition of the color order. Also, this study examines the differences in selection of the stimuli between the two measures: in the first measure there was no answer from the artist, and in the second, there was. The sample consists of 50 subjects, ages 18 to 65 years (M = 41.5, SD = 15.8). In the first phase, the subjects were shown standard stimuli lasting 1 second, and their task was to remember them and then recognize them among the four offered examples that they were exposed to for 3 seconds. The second phase was identical to the first, and the only difference was the presence of a response given by the artist. The results show that 23% cases were influenced by conformity. The analysis of the subject’s responses to the variable “stimulus selection” shows that there is a statistically significant difference in the average selection of stimuli between the situation with and without the artist’s response (t(49) = -3.06, p = .004, d = -0.432). A negative t-test value shows that subjects would choose the stimulus that the artist marked as correct more often in the situation when it is listed. Further research is recommended that would include the use of a more homogeneous sample in terms of age, the use of experimenter associates and insisting on the personal importance of the involvement of research participants.