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支离破碎的大众装饰品：商业合作的国际分校的学术形象、美学和品牌凝聚力

IF 2.2 Q1 EDUCATION & EDUCATIONAL RESEARCH
Globalisation Societies and Education Pub Date : 2023-12-12 DOI:10.1080/14767724.2023.2292607
Maryjane Nolan-Bock
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引用次数: 0

摘要

本研究探讨了与商业伙伴合作的国际分校（IBC）的新自由主义市场化问题，重点是对大学品牌形象、美学和凝聚力的看法。合作...
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Fragmented mass ornaments: academic image, aesthetics, and brand cohesion of commercially-partnered international branch campuses
This study explores neo-liberal marketisation aspects of commercially-partnered international branch campuses (IBCs), focusing on perceptions of university brand image, aesthetics, and cohesion. Co...
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来源期刊
Globalisation Societies and Education
Globalisation Societies and Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
5.40
自引率
13.60%
发文量
83
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