将个人数据用于货币化目的：移动应用案例

IF 1 4区经济学 Q3 ECONOMICS

Journal of Economic Issues Pub Date : 2023-12-14 DOI:10.1080/00213624.2023.2273128

Clara Jean, Vincent Lefrere

引用次数: 0

摘要

在移动应用程序市场上，大多数应用程序都可以免费下载。本研究回顾了有关三种最流行的创收货币化策略的经济文献：广告、...

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Use of Personal Data for Monetization Purposes: The Case of Mobile Applications

In the mobile apps market, most apps can be downloaded for free. This study reviews the economic literature on the three most popular monetization strategies used to generate revenue: advertising, ...

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来源期刊

Journal of Economic Issues ECONOMICS-

CiteScore

1.50

自引率

28.60%

发文量

期刊介绍： The Journal of Economic Issues is an internationally respected journal of institutional and evolutionary economics and serves as the official journal of the Association for Evolutionary Economics (AFEE). JEI publishes articles that describe aspects of evolving economies, economic problems, economic policy, economic history, and methodology. The primary mission of JEI is to present articles that use and develop the core ideas of institutional economics in discussions of current economic problems and policy alternatives. JEI is the leading journal for ongoing debate of institutional economic theory and a major forum for discussion of solutions to real economic problems.