重新审视消费者入住绿色酒店的意愿：重新思考社会认同理论、价值-信念-规范理论和计划行为理论的作用

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-12-12 DOI:10.1080/19368623.2023.2292639

Lei Wang, Qi Zhang, Philip Pong Weng Wong

引用次数: 0

摘要

单一的理论并不能充分解决绿色酒店文献中关于消费者态度和行为的研究空白，无法确定社会认同理论、价值信念理论或价值信念理论是否能有效地解决绿色酒店消费者态度和行为的研究空白。

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Reexamination of consumers’ willingness to stay at green hotels: rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior

A single theory cannot adequately resolve the research gap exists in green hotel literature concerning consumer attitude and behavior in determining whether social identity theory, value-belief-nor...

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.