Unraveling the Potential of Immersive Virtual Environments for Behavior Mapping in the Built Environment: A Mapping Review

Introduction/Purpose. Behavior mapping is a crucial practice to capture precise data on human activities. Over the years, technological advancements have improved reliable data collection over the conventional “paper and pen”-based methods. Likewise, researchers increasingly utilize IVE (immersive virtual environment) technology in the built environment for its experiential capabilities. The aim of this research is to comprehensively investigate the most recent research and technological trends, data collection methods, and challenges and opportunities associated with IVE adoption for behavior mapping. Design/Methodology/Approach. This study investigates the current status of behavior mapping in the built environment through a mixed qualitative–quantitative study. A systematic background review was conducted on 353 articles, and a bibliometric analysis was performed on 123 journal articles retrieved from Scopus. The analysis generated science maps, unveiling technological advancements, data types, collection methods, research trends, and potential directions to address the research questions at hand. Findings. A thorough qualitative review presented deeper insight into major transitions and technological contributions, whereas the quantitative study revealed current research trends and future directions. Furthermore, it discussed the contribution, opportunities, and challenges of IVE technology for data collection. Research Limitations. The review and bibliometric study findings are circumscribed by literature data retrieved from Scopus data only, and potential research directions, opportunities, and obstacles are proposed based on analysis of review results, which might cause an incomprehensive nature. Practical Implications. This study highlights the importance of behavioral mapping research and the potential for technology to assist it. The paper also identifies current shortcomings and constraints in the literature, emphasizing the need for interventions in IVE technology.