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酒店有条件升级的冲动性购买行为：刺激-组织-反应模型的应用

IF 2.6 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2023-12-08 DOI:10.1080/1528008x.2023.2291726
Daegeun (Dan) Kim
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引用次数: 0

摘要

购买有条件的升级服务是一种冲动性购买行为，因为酒店客人会在各种刺激下进行计划外购买。因此，本研究识别了酒店客人的冲动性购买行为。
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Impulsive Buying Behavior of Hotel Conditional Upgrades: An Application of the Stimulus-Organism-Response Model
Purchasing conditional upgrade is an impulsive buying behavior because hotel guests make unplanned purchases triggered by various stimuli. Therefore, this study identifies hotel guests’ impulsive b...
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来源期刊
Journal of Quality Assurance in Hospitality & Tourism
Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.00
自引率
18.20%
发文量
75
期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
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