意大利数码人对精酿啤酒的偏好

IF 2.3 Q1 AGRONOMY
Angelina De Pascale, Maurizio Lanfranchi, Raffaele Zanchini, Carlo Giannetto, Mario D'Amico, Giuseppe Di Vita
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引用次数: 0

摘要

近年来,全球精酿啤酒的消费量显著增长。这一增长归因于啤酒消费者人口结构的不断变化,特别是新一代数字人或z一代的出现。本研究旨在分析影响数字人精酿啤酒消费的关键决定因素。设计/方法/方法进行在线问卷调查,共有296份完整的回复被纳入统计分析。该方法使用逻辑回归结合反向选择过程和方差膨胀因子分析来解决多重共线性。逻辑回归分三步进行,深入研究目标,深入了解年轻消费者的行为。逐步反向选择有助于获得鲁棒系数作为变量选择工具。研究结果揭示了数码人对精酿啤酒的偏好是如何受到各种因素的影响的,包括自我认知、酒精含量、性别、食物搭配、环境和伴侣。原创性/价值据作者所知,这篇论文首次探讨了数码人选择精酿啤酒的重要性,确定了几个预测因素在他们的消费模式中的作用,从而提供了新颖的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Craft beer preferences among digitarians in Italy

Purpose

In recent years, the global consumption of craft beer witnesses remarkable growth. This growth is attributed to the evolving demographics of beer consumers, particularly the emergence of a new generation known as Digitarians or Generation Z. This study aims to analyze the key determinants influencing craft beer consumption among Digitarians.

Design/methodology/approach

An online questionnaire is administered, and a total of 296 completed responses are included in the statistical analysis. The methodology uses logistic regressions combined with a backward selection process and variance inflation factor analysis to address multicollinearity. The logistic regressions are conducted in three steps to delve into the research objective and gain insights into the behavior of young consumers. The stepwise backward selection aids in obtaining robust coefficients as a variable selection tool.

Findings

The results shed light on how Digitarians’ preferences for craft beer are influenced by various factors, including self-perceived knowledge, alcohol content, gender, food pairings, environment and companionship.

Originality/value

To the best of the authors’ knowledge, this paper contributes novel insights by being the first study to explore the significance of craft beer choices among Digitarians, identifying the role of several predictors in their consumption patterns.

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来源期刊
CiteScore
4.90
自引率
11.10%
发文量
23
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