在后颠覆性环境下的国际销售互动

IF 3.9 Q2 BUSINESS
Brian N. Rutherford, Ryan L. Matthews, Lucy M. Matthews, Diane R. Edmonson
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引用次数: 0

摘要

本研究考察了重大的全球中断对国际销售队伍的影响。总共进行了23次定性访谈,访谈对象是18位国际销售主管。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
International sales interactions in a post-disruptive environment
This study examines the impact of a major global disruption on the international sales force. A total of twenty-three qualitative interviews, with eighteen international sales executives, were coll...
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来源期刊
CiteScore
5.70
自引率
36.40%
发文量
32
期刊介绍: As the only scholarly research-based journal in its field, JPSSM seeks to advance both the theory and practice of personal selling and sales management. It provides a forum for the exchange of the latest ideas and findings among educators, researchers, sales executives, trainers, and students. For almost 30 years JPSSM has offered its readers high-quality research and innovative conceptual work that spans an impressive array of topics-motivation, performance, evaluation, team selling, national account management, and more. In addition to feature articles by leaders in the field, the journal offers a widely used selling and sales management abstracts section, drawn from other top marketing journals.
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