规则与规范冲突的发展背景下的活动家公共关系:来自孟加拉国反对性别暴力的两个活动家组织的见解

IF 3.1 Q1 COMMUNICATION
Habib Mohammad Ali, Shima Saniei, Patrick O'Leary, Jennifer Boddy
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引用次数: 0

摘要

目的本研究旨在拓展对发展中情境下积极分子公共关系的理解。在发展中环境中,正式法律和政策的力量因传统规范和权威而减弱,因此,大量积极的公共关系努力致力于控制破坏性规范和非正式权威。激进主义公共关系文学通常假设有能力控制行为的强大的正式机构。作者通过探索孟加拉国反对性别暴力的激进公共关系来挑战这一假设。本研究采用解释主义与社会建构主义的方法,检视孟加拉两个全球之声社运组织的公共关系实践。通过观察、访谈和文献分析四次活动收集数据。数据在NVivo中编码。调查结果数据显示,激进组织利用公共关系运动进行非正式的制度工作。这些活动包括教育不同的公众和讲故事,以建立支持性的身份、规范和网络,以解决孟加拉国的全球之声问题。研究局限/影响本研究仅限于非政府组织的宣传运动。实际意义本研究的知识可以应用于社会发展部门,在这些部门中,公共关系被用来激活行动主义。此外,公共关系的实践者和学者们也可以从中发现积极分子公共关系是如何在发展的语境中出现的。原创性/价值研究结果表明,在发展中环境下,积极的公共关系开展制度工作,并创建非正式制度来弥补正式制度的空白。此外,本文还强调了公共关系在机构工作中的作用,以创建和维持有益的机构或破坏令人不安的机构。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Activist public relations in developing contexts where rules and norms collide: insights from two activist organizations against gender-based violence in Bangladesh

Purpose

This study aims to broaden the understanding of activist public relations in developing contexts. The power of formal laws and policies in developing contexts diminishes by traditional norms and authorities, and therefore, a great deal of activist public relations efforts is devoted to controlling destructive norms and informal authorities. Activist public relations literature often assumes powerful formal institutions that are capable to control behaviors. The authors challenge this assumption by exploring activist public relations against gender-based violence (GV) in Bangladesh.

Design/methodology/approach

This study took an interpretative and social constructionist approach to examine public relations practices of two GV activist organizations in Bangladesh. The data were collected through observation, interviews and document analysis of four campaigns. The data were coded in NVivo.

Findings

The data show that the activist organizations used public relations campaigns for informal institutional work. The campaigns included educating various publics and storytelling to build supporting identities, norms and networks to address GV in Bangladesh.

Research limitations/implications

The study has been limited to advocacy campaign of the non-governmental organizations.

Practical implications

The knowledge from this study can be applied to the social development sectors where public relations is used to activate activism. In addition, the public relations practitioners and scholars can find how activists public relations is emerging in developing context.

Originality/value

The findings suggest that activist public relations in developing contexts carry out institutional work and create informal institutions to compensate for the formal institutional voids. In addition, this paper highlights the role of public relations in institutional work, to create and maintain contributory institutions or disrupt disturbing institutions.

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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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