ORTHONDONTIC营销。信息与信任的问题支持未来患者在访问在线信息时的选择

IF 2.2 4区医学 Q2 DENTISTRY, ORAL SURGERY & MEDICINE

Seminars in Orthodontics Pub Date : 2023-12-01 DOI:10.1053/j.sodo.2023.11.003

Neil Hillyard

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引用次数: 0

摘要

正畸领域的竞争非常激烈，临床医生必须从人群中脱颖而出，才能向潜在客户提供可靠、个性化的信息。考虑到品牌和社交媒体名人发布的促销信息的数量，正畸社区如何确保患者得到最好的建议?专业人士是否应该加入TikTok的行列，温习一下自己的在线营销专业知识?还是有别的办法?这篇文章是一篇观点片由正畸营销顾问与超过10年的经验，在该领域。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Orthondontic marketing. The issue of information vs. trust; supporting future patients in their choices when accessing online information

Competition is fierce in the orthodontic arena, and clinicians must stand out from the crowd to get reliable, personalised information over to potential customers. Considering the number of promotional messages issued by brands and social media personalities alike, how can the orthodontic community ensure patients receive the best advice? Should professionals jump on the TikTok bandwagon and brush up on their online marketing expertise? Or is there another way? This article is an opinion piece by an Orthodontic Marketing Consultant with over 10 years of experience in the field.

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来源期刊

Seminars in Orthodontics DENTISTRY, ORAL SURGERY & MEDICINE-

CiteScore

2.20

自引率

4.80%

发文量

审稿时长

10 days

期刊介绍： Each issue provides up-to-date, state-of-the-art information on a single topic in orthodontics. Readers are kept abreast of the latest innovations, research findings, clinical applications and clinical methods. Collection of the issues will provide invaluable reference material for present and future review.