直接营销通过美国邮政服务的每个门直接邮件计划

IF 0.4 Q4 EDUCATION & EDUCATIONAL RESEARCH

JOURNAL OF EXTENSION Pub Date : 2023-09-20 DOI:10.34068/joe.61.02.14

Cole Ehmke

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引用次数: 0

摘要

在本文中，我描述了美国邮政服务的“每门直邮”计划，该计划将明信片廉价地送到邮政编码内的居民手中。想要最大限度地利用广告费的推广教育工作者可以很好地利用EDDM项目。本文提供了采用这种直接邮寄方式进行广告宣传的最佳做法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Direct Marketing via US Postal Service’s Every Door Direct Mail Program

In this paper I describe the US Postal Service’s Every Door Direct Mail program which delivers postcards inexpensively to residents within a ZIP code. Extension educators interested in making the most of their advertising dollars can use the EDDM program advantageously. Best practices for advertising campaigns employing this direct mail option are provided.

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来源期刊

JOURNAL OF EXTENSION EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

0.80

自引率

33.30%

发文量

期刊介绍： The Journal of Extension (JOE) expands and updates the research and knowledge base for U.S. Extension professionals and other outreach educators to improve their effectiveness. JOE also serves as a forum for emerging and contemporary issues affecting U.S. Cooperative Extension education. JOE is a refereed journal. Feature, Research in Brief, and Ideas at Work submissions undergo double-blind review, and Commentary and Tools of the Trade submissions are reviewed by the editor, Dr. Laura Hoelscher.