{"title":"分析服务质量和价格对客户忠诚度的影响","authors":"Hotben Situmorang, Ade Andrianto Sihombing","doi":"10.47232/aktual.v21i1.380","DOIUrl":null,"url":null,"abstract":"The aim of this study was to examine the effect of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously. This research was conducted because there were inconsistencies in the results of previous studies. The data used is secondary data using a sample of 96 samples. Sampling was carried out using purposive sampling. This study uses a quantitative approach and the analysis technique used is multiple linear regression analysis. The results showed that the independent variables of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously.","PeriodicalId":33151,"journal":{"name":"Jurnal Akuntansi Aktual","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN\",\"authors\":\"Hotben Situmorang, Ade Andrianto Sihombing\",\"doi\":\"10.47232/aktual.v21i1.380\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The aim of this study was to examine the effect of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously. This research was conducted because there were inconsistencies in the results of previous studies. The data used is secondary data using a sample of 96 samples. Sampling was carried out using purposive sampling. This study uses a quantitative approach and the analysis technique used is multiple linear regression analysis. The results showed that the independent variables of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously.\",\"PeriodicalId\":33151,\"journal\":{\"name\":\"Jurnal Akuntansi Aktual\",\"volume\":\"7 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-06-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Akuntansi Aktual\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47232/aktual.v21i1.380\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Akuntansi Aktual","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47232/aktual.v21i1.380","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ANALISIS PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN
The aim of this study was to examine the effect of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously. This research was conducted because there were inconsistencies in the results of previous studies. The data used is secondary data using a sample of 96 samples. Sampling was carried out using purposive sampling. This study uses a quantitative approach and the analysis technique used is multiple linear regression analysis. The results showed that the independent variables of service quality and price on customer loyalty at CV XYZ Semarang partially and simultaneously.
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