How Prominent Cases of Sexual Harassment Influence Public Opinion Across Countries: The Cases of Cosby, Trump, and Weinstein

In 2017, media coverage of the #MeToo movement brought attention to the pervasive problem of sexual harassment against women, highlighting several prominent American cases including Harvey Weinstein, Bill Cosby, and Donald Trump. In survey experiments with nationally representative samples in the United States ( N = 2,843), the Netherlands ( N = 3,770), and Germany ( N = 2,357), we tested how thinking about the American cases influences public opinion towards the issue across countries. As predicted, being reminded of the Weinstein, Cosby, and Trump cases increased the evaluation that sexual harassment is a serious problem in the United States. We further tested how thinking about the U.S. cases influences participants' evaluations of sexual harassment in European countries: Does it pale by comparison to the prominent U.S. cases, or do the cases increase the assessment that harassment is a problem everywhere? All samples evaluated sexual harassment in the European countries as a more serious issue when the U.S. cases were brought to mind, which is compatible with the assumption that sexual harassment is seen as a global gender issue rather than a country‐specific issue. These results provide experimental evidence that attention‐grabbing cases can shift evaluations of a policy issue within and across countries.