Exploring the Application of Big Data Visualization Platform in Urban Traffic Data Analysis

With the rapid development of information technology and the popularity of the Internet, the era of big data has come. The urban traffic system continuously generates a large amount of traffic data, which are so large and diverse that the traditional data processing methods have been unable to effectively process and analyze them. Therefore, it is necessary to process and analyze urban traffic data with the help of emerging big data technologies and methods. Starting from introducing the characteristics of big data visualization platforms and common big data visualization tools and technologies, the article analyzes the scale and characteristics of urban traffic data and the limitations of traditional data analysis methods, discusses the advantages and application prospects of visualization platforms, and focuses on the four perspectives of data cleaning and pre-processing, traffic flow and congestion analysis, traffic behavior and trend analysis, traffic simulation, and planning support. The application of big data visualization platforms in urban traffic data analysis is discussed.