Alcohol and masculinity within community sports clubs in Aotearoa New Zealand

Traditionally, males have been more involved in community sports, and they also consume alcohol at higher rates compared to other genders in Aotearoa NZ. The present study drew on notions of gender and hegemonic masculinity to explore people's experiences of sports clubs, alcohol and masculinity. In-depth individual interviews were undertaken with 12 participants (10 males, 2 females, aged 23–56), who belonged to a range of sports clubs. Following transcription, the data were analysed thematically, and three key themes were identified: (1) pervasiveness: alcohol is everywhere; (2) masculine behaviours dominate; (3) feeling alienated. Findings reinforce how hegemonic masculinity and alcohol consumption remain pervasive within many community sports settings. This impacts on feelings of belonging and views on what constitutes appropriate behaviours. Those who do not belong to the dominant group, or conform to the status quo, are subordinated and formal hierarchies continue to favour dominant groups. Harmful behaviours linked with hegemonic masculinity were also exacerbated by alcohol consumption. Findings are considered in terms of how to change power dynamics and drinking practices perpetuated by hegemonic masculine norms to promote a more inclusive and safer space for all members of community sports clubs.