INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATIONS OF THE INSTITUTIONAL ENVIRONMENT OF THE NATIONAL ECONOMY

The dynamic evolution of the market environment causes a violation of the institutional balance and the appearance of disproportions between the existing model of the functioning of industrial enterprises and the current state of the economy. This determines the relevance of the innovative development and institutional changes mutual influence study in the conditions of the national economy digitalization. The purpose of the article is to study the theoretical aspects of the enterprises’ innovative development in the context of digital transformations of the institutional environment. The authors proposed a methodology for calculating a complex indicator of enterprises’ innovative development. The basis of the calculation method is the allocation of the following blocks: block of personnel and competence potential, block of innovative potential and block of economic potential. Each of them includes a number of indicators reflecting the general level of innovative development of the enterprise. The practical application of the developed methodology for calculating the complex index of enterprise’ innovative development in the conditions of digital transformations of the institutional environment will contribute to the identification of problems that prevent the transition of the enterprise to a management model built on the principles of digitalization.