会展活动场地的动态变化与恢复:会展活动策划者与场地管理者的视角

Studia Periegetica Pub Date : 2023-11-13 DOI:10.58683/sp.598
Refiloe Julia Lekgau, Tembi Maloney Tichaawa
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引用次数: 0

摘要

该研究考察了活动场馆在帮助南非会展行业从Covid-19大流行中恢复、适应新环境和创新方面所发挥的作用。该分析基于对会展活动场地供应商和策划者的深度访谈中收集的定性数据。人们发现,为了重新开放这些场馆,关键的第一步是确保遵守安全条例。为了应对向虚拟和混合赛事的快速转变,许多场馆实施了必要的升级,以适应这种形式的参与。一些活动策划者也考虑使用多个场馆来举办大型活动。大流行造成的危机再次强调了替代活动场所和户外空间的重要性。本研究对会展活动的策划者和供应商有一定的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Dynamic Changes and Recovery in Event Venues: Perspectives from MICE Event Planners and Venue Managers
The study examines the role played by event venues in helping the MICE event industry in South Africa recover from the Covid-19 pandemic, adapt to new conditions and innovate. The analysis is based on qualitative data collected during in-depth interviews with MICE event venue suppliers and planners. It was found that a crucial first step in order to reopen these venues was to ensure compliance with safety regulations. In response to the quick shift to virtual and hybrid events, many venues implemented necessary upgrades to accommodate such forms of participation. A number of event planners also considered using multiple venues to host large-scale events. The crisis caused by the pandemic re-emphasised the importance of alternative event venues and outdoor spaces. The study has implications for MICE event planners and suppliers.
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