Diagnostic and Methodological Strategy for Research Skills Based on Audiovisual Dissemination

An analysis is made of coffee organizations as associative structures based on an organizational thread that optimizes knowledge and internal actions with the objective of transferring knowledge in innovation networks in the management of information in the coffee producers of Utcubamba - Amazonas - Peru. The proposed is instituted through an applied-basic analysis, approached with the technique of contrastation-explanatory with a succession design. Knowledge, information and communication, strong identity and rules of coordination and articulation are articulated as a source of innovation networks.