Le tourisme et la valorisation symbolique de l’espace rural

Based on two ethnographic studies carried out by Brazilian anthropologists, this article presents different strata of a game of representations forged in a French rural space where forms of symbolic valori‑ sation have been implemented that collaborate in the construction of French regional identities: the cheese heritage and farm tourism. Responding to the context of modernisation of agriculture which coexists with the policies of heritage in the rural landscape, the idealised representations of the French countryside are intended to obscure the reality of modern high‑yield agriculture to the effects of tourism.