LGBTQ酒店选择标准:主题性分析方法

IF 4.8 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Insights Pub Date : 2023-10-10 DOI:10.1108/jhti-06-2023-0440

Halimin Herjanto, Regina Falcon Garza, Muslim Amin

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引用次数: 0

摘要

目的本研究旨在探讨女同性恋、男同性恋、双性恋、跨性别和酷儿(LGBTQ)酒店的选择标准。设计/方法/方法对104条LGBTQ游客的评论进行了主题分析，这些评论是基于TripAdvisor排名前五的泰国LGBTQ酒店。结果表明，酒店有形属性和无形属性会影响LGBTQ群体的酒店选择。研究结果强调，酒店经营者需要了解LGBTQ社区酒店选择标准的多样性，并调整或采用不同的营销策略来吸引和吸引LGBTQ游客。独创性/价值本研究通过展示认识LGBTQ社区酒店选择标准的重要性，并提供建议以提高酒店的产品质量和服务，为旅游文献做出贡献。

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LGBTQ hotel selection criteria: a thematic analysis method

Purpose This study aimed to investigate the lesbian, gay, bisexual, transgender and queer (LGBTQ) hotel selection criteria. Design/methodology/approach A thematic analysis was performed to explore 104 LGBTQ traveler comments based on TripAdvisor's top five LGBTQ hotels in Thailand. Findings The results indicated that tangible and intangible hotel attributes influence the LGBTQ community's hotel selection. Practical implications The results emphasize the need for hoteliers to understand the diversity of the LGBTQ community's hotel selection criteria and adjust or adopt different marketing strategies to engage and attract LGBTQ travelers. Originality/value This study contributes to the tourism literature by showing the importance of recognizing the LGBTQ community's hotel selection criteria and providing recommendations to improve product quality and services of hotels.

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来源期刊

Journal of Hospitality and Tourism Insights HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.30

自引率

33.30%

发文量