Innovation and Technology Application in Tourism Management

Under the national planning, investment, and guidance, China's tourism industry has developed rapidly in recent years, effectively driving social and economic growth. In order to adapt to the macro development trend of the information age, when planning the future development of the tourism industry in China, it is clearly pointed out and emphasized to strengthen the deep integration with information technology, empower the tourism industry with new technologies, upgrade the traditional tourism industry market structure, and further enhance the development momentum of the tourism industry, so that the tourism industry can meet the people's pursuit of high-quality living quality Play a greater role in driving socio-economic growth. As a new form of media, new media can break through the limitations of time and space with the assistance of mobile devices such as smartphones, digital televisions, and computers, providing users with diversified information services. With the increasing degree of social networking, new media has become a commonly used way of information dissemination and communication. Applying it to tourism management not only helps to diversify the channels of tourism information dissemination, but also helps to improve the speed of tourism information dissemination. This article studies innovative methods of tourism management in the context of new media, in order to promote the healthy and sustainable development of the tourism industry.